Companies spend a lot of time, money and effort in carving out a brand identity that is distinctive, and adheres to their values and philosophy. Attention is paid to every little detail, from the color, to the inclusion of Gestalt, to the choice of font – and with good reason – their logo will be viewed by millions and millions of people; regardless of whether or not they'll use the company's service.
Here's a project that imagines what famous logos would look like if they had offered an entirely different line of service.
Doordarshan Space Research
Red Cross Drinks